One of my favorite things about Europe is the decidedly non-puritanical view of sex and reproduction. In the US, sex sells everything, yet at the same time you’re not supposed to talk about it. (Unless you’re singing in leering terms, using crude street slang, in which case you can make tons of money talking about it.)
In Europe, sex also sells a lot, but it’s not a topic to be avoided in normal conversation. In fact, it’s a topic of great concern to many European nations with falling birthrates and rising retirement rates. We need to keep pumping babies into the system (if you’ll excuse the imagery) in order to support the social net. An organized society, it turns out, is the ultimate Ponzi scheme.
Denmark is one of those nations currently worried about its birthrate. And so Spies Travel has come up with a way to help: a contest. Best of all, anyone can give it a go, though not everyone may have a need for the prize.
My favorite part is, of course, the Eiffel Tower graphic overlay. So perfect.