You know I just had to post this one.
A small Spanish town has figured out an extremely effective method for combating rude dog owners who leave their dog’s poop wherever it happened to fall: It couriers the poop back to the owner’s home.
During the course of a week a team of twenty volunteers patrolled the town’s streets on the lookout for dog owners who failed to scoop. They then approached the guilty owner and struck up a casual conversation to discover the name of the dog.
“With the name of the dog and the breed it was possible to identify the owner from the registered pet database held in the town hall,” explained a spokesman from the council.
The volunteers then scooped up the excrement and packaged it in a box branded with town hall insignia and marked ‘Lost Property’ and delivered by courier to the pet owner’s home.
Lost Property, ha! (Lost Pooperty is more like it.) Best of all, the dog owners had to sign for the delivery, lending the process a very official flavor that surely increased their embarrassment when they opened the box.
The one-week campaign resulted in 147 “express poop” deliveries, as the Telegraph calls them, and the end result was a 70% drop in illegal turds. Now that’s a success!
The previous year’s anti-poop effort involved chasing offending dog owners with a remote-controlled dog poop on wheels, which sounds like it was thought up by a 12-year-old, or me. The rolling turd carried a small sign saying “Don’t abandon me. Pick me up.” Let me just state for the record that I would have paid to be the operator of that scooting poop.
Both campaigns were the brainchildren of an advertising agency named McCann, which won the Sol de Plata award last weekend at the Ibero-American Advertising Festival. The agency also produced this wonderful little campaign video, which made me laugh out loud. It’s in Spanish, but if you don’t understand the language, it won’t matter.