Apple’s golden ratio

Last April I wrote a post about the golden ratio, among other fun mathematical concepts, and pointed out how often it can be seen in life and art. Today I stumbled across a new example, courtesy of Apple.

Most of us saw the icon for Apple’s new iCloud, said “Cute,” and moved on.


Takamasa Matsumoto of Design Archive didn’t move on. He said, “Hm,” and took some measurements. This is what he found:

iCloud 2

The circles making up the cloud are in golden ratios to each other. Not only that, but if you draw a rectangle around the far edges of the cloud itself, you get a golden rectangle.

Classy. Apple design is like a well-written novel: you can read it just for the plot, but if you dig deeper you find all sorts of thoughtful, interesting stuff.


About Fletcher DeLancey

Socialist heathen and Mac-using author of the Chronicles of Alsea, who enjoys pondering science, politics, well-honed satire (though sarcastic humor can work, too) and all things geeky.
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2 Responses to Apple’s golden ratio

  1. Michael says:

    You do realize that the iCloud cloud logo is the same shape as the MobileMe cloud logo, right?

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