Having recently acquired a new camera with a faster memory card than my old USB card reader could handle, I ordered a Belkin ExpressCard reader from Amazon UK. Yesterday the package finally arrived.
My first thought was, “Wow, Amazon sure packed the hell out of this.” It was a rather large box for a tiny little card reader. Then I opened the box and found this monstrous thing:
(15-inch MacBook Pro for size comparison.)
This is ridiculous. Besides being huge, more expensive to ship, unrecyclable, and completely unnecessary for the card reader’s protection, it is also nearly impossible to get into. My kitchen scissors could barely chew into that stuff; a razor blade would have been better.
Meanwhile, here is the actual card reader, once I finally managed to wrestle it out of its sharp-edged waste of a package:
Now, I recognize that manufacturers don’t want packages to be so small that they can be easily stuffed into a shoplifter’s pocket, but this is going overboard. At the very least, Belkin could have used a cardboard box that would be recyclable.
Did I mention that the huge plastic bubble was stupidly fat as well?
Guess Belkin thought it needed to be that fat in order to fit the for-geniuses-only illustration claiming that its card reader is “4x more efficient!” than a USB card reader. (Never mind the fact that this reader uses a USB connection as well.)
Here’s my counter claim: “Belkin packaging — 4x stupider and 8x harder to get into!” Fail.