Tell them “only beautiful and sexy people may apply”

A Guardian article on the weekly “bikes only” day in Bogotá mentions that cyclists taking part needn’t worry about flat tires, mechanical issues, or bumps and bruises: there are hundreds of paid guardians on hand, carrying medical and tool kits.

When the call first went out for the guardians, just 20 CVs were received. When the city authorities rebranded the job as Bikewatch guards, after Baywatch, asking for athletic and active people to apply, they got 1,500 CVs, says former city official Enrique Peñalosa.

Marketing is everything.

About Fletcher DeLancey

Socialist heathen and Mac-using author of the Chronicles of Alsea, who enjoys pondering science, politics, well-honed satire (though sarcastic humor can work, too) and all things geeky.
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1 Response to Tell them “only beautiful and sexy people may apply”

  1. gracierios says:

    Looks matter. Sad, but true.

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