If you heard a rumbling sound, or detected a slight shaking of the earth at approximately 18:10 GMT (10:10 Apple time), that was the simultaneous nerdgasm felt ’round the world.
The iPad has been revealed, and it’s impressive. Looking like a scaled-up version of an iPhone, it’s half an inch thin, has a 9.7-inch screen (measured diagonally), and weighs 1.5 pounds. It sits squarely in the niche between the iPhone/iPod Touch realm, and that of a full laptop. It has a full QWERTY touch keyboard — almost as large as that of a small laptop — for typing when you need it, other keypads for other purposes (such as a numeric keypad for data entry), and generally looks like the perfect travel companion. I won’t go into the details here; you can head over to Apple’s site and see every detail in full blazing color.
What interests me right away are two things. First, the ebook reader. Barnes & Noble, with their failed Nook launch, must be having boardroom meltdowns right now. And Amazon is nervous. Here’s a book on an Amazon Kindle DX:

And here’s one on an iPad:

(photo from Endgadget’s live blog of the Great Revealment)
There is just no comparison of the viewing quality. This really is the closest digital equivalent to holding a book in your hand. And of course Apple being what it is, there’s an Apple ebook store ready to launch as soon as the first iPads are shipped out. The iBook Store already has five major partners in its pocket: Penguin, MacMillan, Hatchet, HarperCollins, and Simon & Schuster.
Nothing Amazon has on its Kindle, with its vaunted “16 shades of gray,” can compare with a bookshelf like this:

The iBook Store looks and operates just like the iTunes Store, which means that the zillion people out there who have ever bought a song from iTunes know exactly how to use it. And since the ereader app uses the free and open epub format, lots of folks out there can make their files look beautiful on it.
The second thing that really caught my attention was the fact that the New York Times had a representative at the Great Revealment. They’ve already designed an app for the iPad, which tells you that they’ve had a nice head start. And the app is beautiful. Just as the ereader app looks like reading a real book, the NYT app looks like reading the NYT. Here’s a photo from Endgadget:

It has dropdown menus for navigation within the paper, as well as embedded videos in the articles — click to play and the screen goes dark to set off the video. Turn the iPad to landscape mode to more easily read a single article, then turn it back to portrait mode to see the rest of the “page.” Very, very slick.
Couple this bit of data with the recent announcement that the NYT will soon begin charging for its online content, and we can come up with a new picture of the future. Yesterday I would have said that the NYT’s decision was, if not fatal, at least pretty damaging. Today I’m not so sure. Charging for online content has not worked in the past, but the past didn’t have a device and an application that really felt like reading a newspaper. This is the closest thing I’ve yet seen to a life preserver for the newspaper industry.
It bears close watching.
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